国际节提升城市形象战略评价指标体系研究

Research on Evaluation Index System in Strategy of International Festival to Promote City Image

国际节作为重要事件影响着举办城市的形象.通过简略回顾国际节与城市形象提升战略理论,梳理我国国际节提升城市形象研究的最新进展,设计与构建包括支持、推动、拉动三个一级指标;城市规划等九个二级指标;城市经济总体水平等三十四个三级指标的国际节提升城市形象战略指标体系,并借助专家打分法和AHP方法,确定最终权重.最后提出国际节提升城市形象的相关对策建议.

As an important event,international festival affects the image of the host city. Through a brief review of the international festival and the city image promotion strategy theory,combing the latest progress in the study of China's international festival to promote the city image,this article has projected the index system in strategy of international festival to promote city image,including the three first class target of support,push and pull,nine secondary indicator,34 three- level indicator index system. And using expert scoring method and AHP method to calculate the corresponding index weight calculation,the article puts forward countermeasures and suggestions to promote the city image.