以创意能力培养为前提开展招贴设计课程

Poster Design Course with Developing Creativity Capacity as Prerequisite

招贴设计是高职院校广告设计与制作专业的职业技术课,也是广告设计专业学生进入相关工作岗位时最频繁接触到的一项工作内容。针对这门课程的特点,进行教学改革,在创意能力培养的前提下,积极探索适合职业教育原则又能够提高教学质量的有效途径。把招贴按表现内容进行分类,将课程设计成若干教学单元,在每个单元中引入有代表性的、贴近真实工作的命题任务,组织学生进行由易进难的学习和设计训练,使学生快速掌握招贴设计与制作的工作流程。

Poster design is a vocational and technical course of Advertising Design &Facture major in Vocational College,and it is also the most frequent job content when advertising design majors start the relevant work.Teaching reform is undertaken according to the characteristics of this course;with the premise of developing creativity,and this paper actively explores effective ways for professional education principle and improving the quality of teaching.The posters are classified according to the performance of content,and the teaching curriculum is designed into several units in which each introduces a representative,close to the real work proposition task.Students are organized to learn and conduct design exercise from easy to more advanced,thereby students could be familiar with the workflow of poster design and making rapidly.