摘要
旅游地形象的策划是当今旅游发展中倍受瞩目的课题之一。文章分析了喀斯特旅游地形象定位策划的重要性,对喀斯特旅游地形象定位策划进行了一种模式探讨———旅游形象定位模式。从喀斯特旅游地的地方文脉、旅游形象调查、竞争性三个因子分析入手,探讨了喀斯特旅游地形象定位的方法,并以四川省兴文县为例,进行了喀斯特旅游地旅游形象定位策划的实例分析。
The planning of destination tourism image was one of the important subject in developing tourism currently.The author analyzed the importance of tourism image positioning planning of karst destination,discussed the positioning of tourism image as a model of tourism image and the methods of the tourism image positioning for karst destination,and took Xingwen as an example to make a practical analysis of tourism image positioning planning of karst destination.
出处
《资源开发与市场》
CAS
2003年第5期335-337,共3页
Resource Development & Market
