摘要
从技术角度来探讨银行的存款业务创新,提出商业银行应该考虑经济发展情况、金融文化背景等因素,以满足客户的需求为目的来设计、组织存款要素,并在市场细分的基础上,提供差别化存款产品,按市场规律进行定价。
The author focused on discussing deposit business innovation of banks from a techncial perspective,suggesting that banks design deposit portfolio,provided differential deposit products and price in terms of market law to meet clients' demands at the basis of considering factors such as economic development and financial culture backgroud as well as the basis of market subdivision.
出处
《资源开发与市场》
CAS
2003年第5期307-308,共2页
Resource Development & Market
关键词
存款业务
创新
差别化
市场细分
存款产品
定价
deposit product design
innovation
differentiation
market subdivision
deposit products pricing
