在网络使用挖掘中的应用条件序列模式分析

An Analysis of the Application Condition Sequence Schema in Web Usage Mining

网络使用挖掘是通过分析记录在Web服务器上的用户使用数据,来自动发现用户访问信息网的方式。其挖掘结果可以用于改善网站设计、商业决策支持、个性化服务等方面。序列模式分析是数据挖掘使用的模式分析的一种方式。本文主要介绍了一种适应复杂条件限制的序列模式分析在网络使用挖掘中的应用及其一般步骤。

Web usage mining is used to automatically find the way for the users to access the information network by analysing the users' usage data recorded on the Web server. Its result can be used to improve website design, business policy support and personalized services. Sequence schema analysis is one of the ways which data mining uses. This paper presents the application of a sequence schema analysis, which caters for complex conditional restrictions in Web usage mining, and also gives its general steps.