摘要
从可持续发展战略的高度 ,结合工业企业集团自身的特点 ,对工业企业集团生态工程的内涵、生态理念、生态规划、清洁生产与产品生态设计、绿色营销等理论等进行了较系统地研究 ,指出 :树立生态观念是工业企业集团实施生态工程的前提 ,科学的生态规划是工业企业集团实施生态工程的行动纲领 ,组织清洁生产是工业企业集团实施生态工程的重要途径 ,开展绿色营销是工业企业集团实施生态工程的归宿。还运用生态工程理论对华北制药集团公司的环境保护措施进行了初步分析。
From the point of view of sustainable development and the characteristics of the enterprise group, this paper makes a systematic study on the connotation of eco-engineering of enterprise group and its ecological ideology, the theory of eco-planning, non-pollution production and ecological product designing, as well as the theory of 'green' marketing and how to realize the 'green' marketing. It is considered that, for an enterprise to execute the eco-engineering; the ecological ideology is a premise; a scientific eco-planning is a guideline; the non-pollution production is a key approach; the 'green' marketing is the object. Then, the application of the theory of eco-engineering in North China Pharmaceutical Group is evaluated.
出处
《石家庄经济学院学报》
2003年第4期379-384,共6页
Journal of Shijiazhuang University of Economics
基金
河北省社科规划项目 ( 2 0 0 0 0 3 0 0 9)。
