摘要
复杂多变的竞争环境要求企业战略适时而有效地转换。分析环境扫描与战略管理的关系及其对战略转换的作用,着重探讨环境扫描的频率和范围对机会识别的速度和数量的影响。
The complicated and fast-changing competitive environments r eq uire fir m's strategies transforming timely and effectively. This paper discuss es the rel ationship between environmental scanning and strategic management and the role i t plays in strategic transformation, especially details the impacts of the frequ ency and scope of environmental scanning on the speed and number of identified o pportunities.
出处
《科研管理》
CSSCI
北大核心
2003年第5期84-87,共4页
Science Research Management
基金
国家自然科学基金资助项目(批准号:79870021)。
关键词
环境扫描
战略转换
企业战略管理
环境变化
environmental scanning
strategic transformation
opportuni ty identifying
