青年女性文胸消费行为调研分析

Investigation and Analysis on Consumption Behavior of Young Women’s Bra

为了全面了解青年女性在文胸消费时出现的不同问题和各种需求,从女性胸型分布情况、文胸穿着体验、文胸的购买关注点和文胸消费需求等4个方面开展了问卷调查。结果表明,青年女性对不同类型文胸的消费选择没有明显偏重,但对于特殊胸型消费者而言,市场现有文胸产品在合体度、舒适性和功能性等方面存在不满意的问题,需要市场根据实际情况提出合理的解决方案。

In order to fully understand the different problems and demands of young women in bra consumption,a questionnaire survey was conducted from four aspects:the distribution of women’s chest type,the experience of bra wearing,the focus of bra purchase and the demand of bra consumption.The results show that young women have no obvious preference for different types of bra consumption,but for special breast consumers,the existing bra products in the market are not satisfied with the aspects of fitness,comfort and functionality,etc.The market needs to put forward a reasonable solution according to the actual situation.