大型汽车集团电子商务实施战略

A Study on the Implementation Strategy of A Large-Scale Automobile Corporation

汽车行业实施电子商务是不可避免的。大型汽车集团作为汽车行业供应链的核心企业,在电子商务的构建中扮演着重要的角色。本文对我国某大型汽车制造集团的管理模式和业务流程进行了深入研究的基础上,提出了实施电子商务的战略,研究采取此步骤的原因,构建了各实施阶段电子商务平台的框价。

Ebusiness is an inevitable tendency,largescale automobile corporations will play an important role in the Ebusiness implementation.On the basis of studies on management modes and business processes of an automobile corporation,the strategic stages of implementing Ebusiness are suggested at first,then reasons are studied.Finally the structure of the Ebusiness platform at every stage are constructed.