粉丝社群对高校图书馆经典阅读推广的启示与思考

Discussion on Fan Community Model of Classic Reading Promotion in University Libraries

全媒体时代,以读者为核心,强调分享、互动的社会化阅读应运而生。高校图书馆可以利用自身优势,以网络社群为平台,构建粉丝阅读社群模式来推广经典阅读。利用学术明星的影响力和感召力,吸引热爱经典阅读的学生粉丝聚众;通过稳定的经典阅读模式持续提供社群价值输出,来引导社群成员的阅读行为。粉丝阅读社群的发展应实现图书馆、学校和院系的三方联合,明确社群目标是培养成员的经典阅读习惯,始终重视新粉丝的招募,提供愉悦的阅读体验,构建宽容的社群文化。

In the age of all media,reader-focused social reading of online community,which features sharing and interaction,becomes increasingly popular.A fan reading community model for classic reading promotion in university libraries is to take advantages of network community.University libraries could make use of the academic influence and public appeal of academic stars to attract students who love classical reading,and provide stable community value output through a longterm model of classical reading to guide the reading behavior of the community members.To develop the fan reading community,we should win the support from library,school,and faculties,keep in mind the goal of community(namely,to cultivate classical reading habits of its members),attach importance to recruitment of new members,provide pleasant reading experience and build up a tolerant community culture.