摘要
通过对已有的有关体育市场的文献的研究,从对体育市场的认识、体育市场的消费现状、影响体育消费市场的因素、体育市场发展中存在的一些问题这几个方面入手,对它们进行了概括总结并进行了分析讨论,为其它研究者提供参考和借鉴。
In this paper, through the articles that have been studied on the sports market, it surmised some points of view about the ideas of sports market , the state of the sports market at present,influential factors of the sports market and the questions of the developing sports market. Then it analyzed all above that mentioned and provided researchers reference and drawing on experience.
出处
《浙江体育科学》
2003年第5期19-21,共3页
Zhejiang Sport Science
