摘要
一种以顾客需要和欲望为导向的经营哲学,是企业必须树立的现代市场营销观念,要把贵州极品卷烟打造名牌产品,就要在这种思想指导下,制定出正确的市场营销策略。
A Philosophy of management in line with the need and desive of customers is for our enterprises to forster the concept of modern marketing.Under the guidance of the idea,we should make out the suitable marketing concept in order to make the best quality cigaretre or Guizhou into a famous brand.
出处
《铜仁职业技术学院学报》
2006年第1期28-30,共3页
Academic forum of Tongren Polytechnic College
关键词
营销观念
品牌
市场定位
marketing
concept
brand positioning
