记者意识之于节目主持人传播

Reporters Awareness and Anchor’s Program Dissemination

节目主持人作为媒介意志的体现者,公众代言人,在媒介、受众乃至社会之间起着举足轻重的桥梁作用。随着主持人节目内容和形式的日趋丰富,主持人风格要求日趋多样化。集记者、主持人角色于一身,采编播合一的记者型主持人越来越受到观众的认可和青睐。本文试图从节目主持人的角色定位;记者意识在节目制作与传播中的表征及意义等方面进行探析。现只有那些具有深厚素养和现代观念的记者型主持人才能适应媒介与受众的双重选择。

As a program host who embodies the will of the media and the public advocate, in the media, audience and society plays a decisive role as a bridge.As the host programmer’s content and form increasingly rich host style requirements of the increasingly diverse.The reporter-hosts received more and more recognition and fa-vor from the audience because they are also a double role of reporter and moderator, and at the same time commitment to information collection, editing and broadcasting business.This article conducted of the role of the presenter, and the characterization and the meaning of reporters awareness in programmer production and dissemina-tion.Further elaborated:only those reporter-host with strong quality and modern concept that can adapt to the double option between media and audiences.