蜀冈——瘦西湖风景名胜区海外客源市场拓展研究

Study on the Development Strategy of Shugang-Slender Westlake Scenic Spot

一个旅游目的地国际旅游的发展,必须具备三个条件:丰富多彩的旅游产品;正确的市场营销策略;不断扩大的海外客源市场。本研究通过问卷调查研究了蜀冈—瘦西湖风景名胜区海外客源市场的结构,并提出了有效拓展海外客源市场的策略。

A tourist destination of international tourism development, must have three conditions: the rich and colorful tourism products; the right marketing strategy; the expanding overseas tourist market. This research through the questionnaire studied the overseas tourist market structure of shugang-slender westlake scenic spot, and put forward effective strategies for expanding the overseas tourist market.