基于7Ps服务营销理论的LibGuides建设探讨

Discussion on LibGuides Construction Based on 7Ps Service Marketing Theory

本文利用服务营销的7Ps理论分析了图书馆开展LibGuides服务的营销组合7要素,并在此基础上提出笔者的观点:应用LibGuides的切入点是建设教学参考资源导航,LibGuides要体现个性化的特点,以及要充分发挥"人员"要素的作用,进而探讨了LibGuides建设的后续工作将是服务的可持续性保障以及图书馆整个服务模式的变化。

This paper analyses the seven elements of marketing mix of the library LibGuides service using 7Ps theory.And on this basis,this paper puts forward the entry point of the application of LibGuides is constructing teaching reference resources navigation.LibGuides should reflect the personality characteristics and give full play to the role of the'person'element.And then it discusses the follow-up work of the LibGuides construction will be the sustainable security of service and the change of library service model.