高校图书馆期刊阅读推广服务策略研究

Research on the Strategy of Journal Reading Promotion Service in University Library

本文基于阅读推广服务理论,分析了北京信息科技大学图书馆"期刊寻宝"趣味竞赛活动的设计理念和创新实践,归纳总结了期刊阅读推广服务的策略;运用统计学方法,对相关的活动数据如读者报名参赛情况、竞赛成绩及获奖人数比率进行了分析,并提出了高校图书馆面向教师和科研人员推广期刊的新思路。

Based on the theory of reading promotion service,this paper analyzes the design concept and innovative practice of interesting competition activity called 'Searching Treasures in Journals' in library of Beijing Information Science and Technology University,summarizes the strategies of journal reading promotion service,analyzes related data including readers condition entering for competition,competition results and percentage of award winners by using statistical method and puts forward new ideas of journal reading promotion to teachers and researchers in university library.