我国省级公共图书馆微信公众号运营效率评价研究——基于DEA分析方法

Research on Operational Efficiency Evaluation of WeChat Public Account of Provincial Library——Based on DEA

新媒体时代,微信公众号已成为我国省级公共图书馆开展资源服务的重要方式之一,其运营效率对图书馆的信息交流、用户服务具有重要意义。本文从'投入-产出'视角出发,构建省级图书馆微信公众号效率评价指标体系,采用DEA模型分析我国31个省级图书馆微信公众号的综合效率、纯技术效率、规模效率和超效率,指出存在的问题并提出改进策略,以期为我国省级图书馆微信公众号的运营提供借鉴和参考。

With the advent of the era of new media,the WeChat public accounts have become one of the most important ways in which provincial libraries carry out resource services.Its operational efficiency is of great significance to the information exchange and user services of libraries.From the perspective of input-output,this paper establishes the efficiency evaluation index system of the provincial library WeChat public account,and analyzes the comprehensive efficiency,pure technical efficiency,scale efficiency and super efficiency of the 31 provincial library WeChat public accounts by using DEA model.In order to provide reference for the operation of WeChat public account of provincial libraries in China,the improvement strategies are proposed for the existing problems.