公共图书馆阅读推广活动效能研究

A Study on the Effectiveness of Promotion of Reading Activity in Public Libraries

全民阅读推广活动在公共图书馆开展得如火如荼,但由于其评价机制科学性不够、第三方服务专业性不够、总分馆推广联动性不够、推广人团队粘合性不够等问题,影响了阅读推广活动的实际效能。推进阅读推广,坚持读者需求导向,坚持阅读品牌引领,坚持制度设计先行,坚持数据分析支撑,坚持人才团队保障,有助于提升阅读推广的活动效能。

The nationwide reading activity in public libraries is growing vigorously. However, the practical efficiency of the reading promotion is affected by the lack of scientific evaluation mechanism and professionalism of the third party service, as well as the insufficient linkage and cohesiveness of the team of promoters. In order to improve the effectiveness of reading activity, we should focus on readers’ demands and reading brand guidance, adhere to the design of the system first, insist on the support of data analysis and the guidance of the talents team.