面向复合阅读的服务渠道融合:基于深圳图书馆的案例分析

Service Channel Integration for Hybrid Reading: A Case Study of Shenzhen Library

[目的/意义]通过系统分析图书馆服务渠道的发展历程和渠道融合的内在机制,构建图书馆服务渠道融合模式,以期为图书馆服务渠道融合提供借鉴。[研究设计/方法]采用案例研究法对深圳图书馆服务渠道的建设历程、融合维度、融合支撑条件进行探讨。[结论/发现]图书馆服务渠道建设经历了从单渠道到多渠道和跨渠道的演进,渠道之间通过渠道接入融合、资源融合、流程融合、信息融合、服务融合达成互补协同,由数据层、资源层、业务层的统一技术平台、统一资源建设、物流体系支撑,实现服务渠道融合。[创新/价值]面向复合阅读,对图书馆服务渠道融合的发展历程和内在机制进行系统剖析,为未来图书馆渠道融合及相关研究提供思路。

[Purpose/Significance]By systematically analyzing the development history and the internal integration mechanism of library service channels,this paper has developed an integration mode for library service channels,which could provide a reference for libraries.[Design/Methodology]Taking Shenzhen Library as an example,this paper studied the developing progress,integration dimensions,and support conditions of the service channels.[Findings/Conclusion]Library services have evolved from single channel to multiple and cross-cutting channels.Complementary synergy has been achieved through channel access integration,resource integration,process integration,information integration,and service integration,while channel integration has been accomplished with the help of unified technology platform,resource construction,and logistics system from data,resource and business layers.[Originality/Value]This paper systematically analyzes the development progress and internal mechanism of channel integration of library services in the context of hybrid reading,which could shed a light for the future study.