数字一代跨设备搜索行为研究

The Cross-Device Search Behaviors of the Digital Generation

数字一代是网络用户的主力军、新网络生活方式的引领者及社会发展的中坚力量,随着网络设备日益普及与多样化的发展,数字一代的信息搜索跨越了不同的终端设备。探索数字一代跨设备搜索行为的规律,对于跨设备搜索软硬件系统的开发与创新,提高青年用户信息利用水平具有重要意义。文章运用扎根理论的研究方法,从搜索动机、方法、内容、路径、情境等方面研究数字一代跨设备搜索行为的特点。数字一代跨设备搜索主要出于功能性动机,他们在不同的情境下,使用云技术、跨屏软件等通过不同设备间单次或多次进行学习、生活、娱乐等相关内容的搜索,表现出由云技术主导、内容碎片化、路径繁多、时间与地点转换灵活等特点。

Digital generation is the main force of network users,the leader of new network lifestyle and the backbone of future social development.With the increasing popularity and diversification of network devices,the search behaviors of digital generation go beyond single terminal device.Exploring the law of cross-device search behavior of digital generation is of great significance for the development and innovation of cross-device search software and hardware system,and for improving the level of information utilization of young users.By using the grounded theory,this paper studies the characteristics of cross-device search in digital generation from the aspects of search motivation,method,content,path and situation.Most of the cross-device searches of digital generation are based on functional motivation.Cloud technology and cross-screen software are frequently used in their searching.They search for learning,life and entertainment information through single or multiple shifts among different devices,which shows the characteristics of cloud technology dominance,content fragmentation,multiple paths,flexible time and place conversion.