文化消费视角下平阳木版年画的保护与发展

Research on the Protection and Development of Pingyang Woodblock New Year Paintings from the Perspective of Cultural Consumption——Based on the Field Survey of Pingyang Woodblock New Year Paintings

文化消费已经成为当代中国的一大领域,将文化作为商业、产业来对待的理念日益普及,文化的商品化和产业化已是当代中国的基本现实,其中一部分就是直接把传统的民俗文化或其元素视为资源予以开发。山西平阳木版年画在大众媒体和文化消费影响下,革新观念,创新产品,实现了自身的转型发展。以消费引领年画生产、产品创新、转型,让平阳木版年画不再只是躺在博物馆里的遗产,变遗产为资源,使代代相传的非物质文化遗产得到创新,实现其在当代人们现实生活中的实际功能,使其重新回归生活,满足当代人生活所需,延续其在民众日常生活中的生命力,从而实现活态传承。

Cultural consumption has become a big field in contemporary China. The concept of treating culture as a business and industry has become increasingly popular. The commercialization and industrialization of culture have become the basic reality of contemporary China.Part of it is the direct development of traditional folk culture or its elements as resources.Under the influence of mass media and cultural consumption, pingYear pictures in Shanxi Province have innovated ideas and products and achieved its own transformation and development.Consumption leading the new production, product innovation and transformation, let pingNew Year pictures is no longer just lying in the museum of the heritage, heritage for the resource and make the intangible cultural heritage of handed down from generation to generation innovation, realize its in the contemporary people in real life practical function, meet the needs in contemporary life, make its return to life, for the people to the vitality of life, so as to realize its live transmission.