基于解释结构模型的APP推广影响因素的实证研究

The Influential Factors in APP Promoting: An Empirical Study Based on Interpretive Structural Modeling

[目的 /意义]从用户和设计者的角度提出一种基于解释结构模型(ISM)求解的新方法,并对影响移动终端应用程序APP推广的因素进行研究。[过程/方法 ]在研究过程中,首先通过SPSS软件对数据进行统计分析得到各个因素的相关性系数来判定各因素的相关性,再基于回归分析得到各个因素之间的依赖关系,最后通过解释结构模型对各个因素进行详细的分析得到各个因素的层级关系。将SPSS与ISM结合可以很好的弥补ISM的缺点,即不需要主观去判断各个因素的之间的关系。[结果 /结论 ]研究结果展现了几款常用APP推广影响因素的层级关系,为今后APP更加有效地开发、使用与推广提供了依据。

[Purpose/signifi cance] From the perspective of users and desi gners, this article puts forward a new solving method based on Interpretive Structural Modeling(ISM), and does some research on the infl uential factors in promoting the mobile terminal application. [Method/process] During the research, by combining the SPSS statistical analysis method and the ISM, this article made up for the defi ciency that ISM needed to judge the relations among various factors subjectively. [Result/conclusion] The results show that the hierarchy of the infl uence factors in APP promoting provides a better basis for effectively developing, applying and promoting the APP.