科技新媒体运营模式及其对图书馆移动知识服务平台的启示

Analysis of the Technology New Media Operation Mode and Its Enlightenment to Library Mobile Knowledge Service Platforms

[目的/意义]科技新媒体是科技信息服务和新媒体传播手段结合的产物,在内容、模式和载体的创新等方面都值得各类知识服务平台借鉴学习。[方法/过程]选取《2016中国科技新媒体排行榜》中影响力排名前10名的科技新媒体,对其内容来源、传播渠道、线上与线下活动开展情况及盈利模式进行梳理和分析,揭示科技新媒体呈现的特点及存在问题。[结果/结论]图书馆移动知识服务平台应借鉴科技新媒体,在保证内容质量的基础上吸引更多的用户参与内容建设,形成传播资讯、线上服务与线下活动三位一体的平台,形成自己的市场竞争力。

[Purpose/significance] Technology new media are the products of the combination of the technological information and new media communication tools. The innovation of contents, models and carriers are worth all kinds of knowledge service platforms' reference. [Method/process] This paper selected the top ten new media of "Chinese Technology New Media Ranking in 2016" and combed the contents, communication channels, online and offline activities and profit models of the top ten media to analyze the characteristics of technology new media and the existing problems. [Result/conclusion] Library mobile knowledge service platforms should learn from these technology new media. In the future, library mobile knowledge service platforms should attract more users to take part in contributing knowledge on the basis of ensuring the content quality and form a model of information dissemination, online services and offline activities to make their own market competitiveness.