关系质量、众包质量与企业创新绩效关系研究——动态能力的调节效应

Reseacrh on the Relationship of Relationship Quality, Crowdsourcing Quality and Enterprise Innovation Performance: Moderating Role of Dynamic Capabilities

[目的/意义]众包模式为企业外部创新提供了突破口,能降低企业创新成本、降低创新绩效,但目前企业运用众包模式的效果并不理想,需要提升。[方法/过程]基于委托代理理论,将众包社群视为企业外部动态组织,深入分析企业与众包社群的关系质量对企业创新绩效的作用机制,并在此基础上考察众包质量的中介作用和企业动态能力的调节效应。[结果/结论 ]研究结果表明,关系质量对创新绩效无直接显著影响,众包质量在其中发挥了中介作用,企业的适应能力对关系质量有一定的调节作用,经调节后的关系质量能提升企业创新绩效;众包质量对企业创新绩效有显著直接作用,且企业的吸收能力和创新能力对众包质量与众包创新绩效直接的关系有正向调节作用;动态能力能有效调节众包质量的中介作用,使其在关系质量与创新绩效直接起部分中介作用。

[Purpose/significance] The model of Crowdsourcing provides a breakthrough for enterprise external innovation, which can reduce the cost of innovation and reduce innovation performance. However, the effect of public package mode is not ideal at present, and it needs to be promoted. [Method/process] Based on the principal-agent theory, this paper regarded crowdsourcing community as external dynamic organization, carried out in depth analysis on the action mechanism that relationship quality between enterprise and crowdsourcing community act on innovation performance, Then, it investigated the mediating effects of crowdsourcing quality and the moderating effect of enterprises’ dynamic capabilities. [Result/conclusion] The results show that: The relationship quality has no significant effect on innovation performance, crowdsourcing quality play a mediating role, the adaptability of enterprises has a moderating effect on the relationship quality, and adjusted relationship quality can improve the enterprise innovation performance;The crowdsourcing quality performance has a significant direct on innovation performance, and moreover, absorptive capacity and innovation capability of enterprises have positive moderating effect on the relationship between relationship quality and innovation performance;Dynamic capabilities can effectively regulate the mediating effects of crowdsourcing quality, so that it can directly play a partial mediation role between relationship quality and innovation performance.