基于大数据的互联网产品营销模型研究与实施

Research and Implement of Internet Product Sales Model Based on Big Data

互联网软硬件发展,大规模数据的获取、存储和分析具备了一定的软件和硬件基础条件,电信企业利用经典数据挖掘算法(如聚类算法)将大数据用于用户分析、产品设计、生产制造和销售推广,数据价值得到不断验证;尤其在互联网营销过程中,大数据与产品销售的紧密融合为企业提高了业绩指标。

With the development of Internet software and hardware,Data Collect,Data Storage and Data Analysis have certain easier to realization.Based on classical data mining algorithm,Telecommunication enterprises use big data for customer analysis,product design,production,manufacturing and marketing,the value of data has been continuously verified.In the marketing,the tighter integration of big data and sales can improve performance indicators for enterprises.