世界杯的特殊节事经济及对中国申办的启示

The Special FSE of the World Cup and its Enlightenment to China's Bidding

以节事经济理论为指导,文献资料法为研究方法,探讨了节事特别是体育节事带来的经济效应,然后考察了巴西民众在巴西世界杯开幕前后的抗议风波。以此为基础,指出了世界杯作为特殊节事经济所具有的独特性:不仅有积极一面,而且会给主办国带来极大的压力。因此,建议中国申办世界杯时,要全面评估世界杯带来的各种效应,特别要将国际足联会攫取大部分利润的因素纳入到评判体系中来,在注重经济收益的同时,注重文化层面的传播,这样才能办好一次令全世界赞叹、令本国人民受益的世界杯。

Based on the theory of FSE and the method of documentary research ,this paper first discussed the economic effects resul‐ted from sports festivals ,then ,investigated the mass protests before and after the opening of the World Cup in Brazil .The World Cup ,as special FSE ,has some peculiarities ,which brings about not only positive influence but also an extreme pressure to the host country .So ,while China bids for the World Cup ,the economic effects resulted from the World Cup should be evaluated comprehen‐sively .In particular ,the factor that FIFA will grab most of the profits should be involved into the evaluation system .In order to host a World Cup that will win the whole world’s praise and bring benefit to our nation ,the economic benefit and the spreading of Chinese culture shall be taken into consideration .