摘要
运用文献法、观察法、专家访谈法 ,集中讨论了体育盛会上会徽的成因与功能 ,得出了以下结论 :1.会徽的历史悠久 ,具有现实的审美 ,历史的缅怀 ,未来的预期功效。因为历史是过去的现实 ,现实是历史的继续 ,未来是历史与现实的延伸 ;2 .随着社会的演进 ,它对于体育赋予的功能几近于无穷———外延的无限扩大化 ,但将这种特殊的文化归因分析 ,仍是人们对于体育的心理的一种渴求。体育盛会会徽以满足人们这种渴求为依托 ,启动组织识别系统是对社会互动变化的一种必然选择 ;3.其功能效果评定无论从经济、社会、行业等方面都表现出无形资产的积淀 ,其社会功能价值已确定无疑。
The article analyzes the actuality of sporys games mark by using ways of literature、 observation standard and experts and discusses the reason of mark nad the function effect of mark, ithas the conclusions umder:1. The history of the mark is very long,, it has beauty of the reality, missing of the history, expect of the future, because the history is reality of reality of the past, the reality is continuing of the history, the future is extend of the history and reality.2. With the continuing of society it gives unlimited function of the sports——the spreading of outside, but analyzing the special culture it is still a hope for phrenics of the sports for the people, the sports games mark is satisfied with the hope and uses organization identification system.3. Regardless of economy, society, trade, the function effect of the mark presents accumulation of possession, the society function is sure and the analysis of the technical economy is not sure.
出处
《南京体育学院学报(社会科学版)》
2003年第4期1-5,共5页
Journal of Nanjing Institute of Physical Education