试析当前我国体育产业的发展态势及主要发展方向

An Analysis of the Present Condition and the Development Direction of the Sports Industry in China

在借鉴国外发达国家体育产业的成就和成功的主要经验的基础上,对当前我国体育产业发展面临的主要问题和有利因素进行较为深入的分析,进而提出我国体育产业发展的重点,为明确当前我国体育产业的发展方向提供理论指导。

Through the probing of the experiences of sport industry in Western developed countries,the present problems and existing advantages of Chinese sport industry have been discussed fully in this research. The key points have been put forward. And some theoretic help could be given to the development direction of Chinese sport industry.