宗教旅游资源深度开发模式探讨——长沙市开福寺宗教民俗旅游区个案研究

A DEMONSTRATIVE STUDY ON THE PATTERN OF EXPLOITATION OF RELIGIOUS TOURIST ATTRACTIONS——A CASE STUDY OF KAIFO TEMPLE TOURIST AREA

在特定地理环境中所形成的宗教景观及其文化内涵是一定地域内最具特色、最具魅力、最具影响的文化表征之一,宗教也因而成为特定区域旅游业发展的重要组成部分和旅游生产力要素。以长沙市开福寺宗教民俗旅游区为例,在拥有大量第一手资料的基础上,分析其宗教民俗文化旅游资源开发的意义、可行性,并重点探讨该旅游区旅游项目设计和策划的要点,包括对旅游区进行环境整治、营造宗教氛围;完善区域旅游产业要素结构,以及开展宗教文化活动,拉动旅游消费市场等。

Religious attractions consist of the most distinctive, charming and influencing cultural tokens in a specific area Accordingly, religion turns to be an important part and an indispensable factor for regional tourism development However, corresponding researches, esp those based on the field investigations, are scarcely found in any domestic documents and correspondences With the aim of offering an example for the exploration of some tourism resources of the same category and compensating the inefficiency of relative study, this paper, based on the case of Kaifo Temple in Changsha City and the investigation on the spot, probes into the significance, feasibility of tourism development as well as the outline of arrangement for tourism industry constituents in this religious tourist area, among which the approaches such as renovation of environment to create an appropriate atmosphere, perfection of productive elements to build the regional tourism industry and expansion of religious activities to promote tourism consumption, etc are emphasized on in detail 