我国农村居民消费需求增加的制约因素分析及其对策

Restrictive Factors to the Growth of Consumption Demand of Rural Residents: Analysis and Countermeasures

我国农村居民消费需求不足、增长乏力主要表现在消费率偏低、消费增长率过慢、农村社会消费品零售总额占全社会消费品零售总额比重低且增长速度持续下降以及农村消费品价格持续走低等方面。制约农村居民消费需求增加的因素很多,但最终都可归结为农村居民收入水平低、增长慢和农村居民边际消费倾向偏低。促进农村居民消费需求增加的主要对策,一方面采取各种措施,促进农村居民收入增加;另一方面通过缩小农村居民收入差距、转变农村居民消费观念和模式、增加消费品有效供给、加快建立农村社会保障制度、改善农村消费环境等途径,提高农村居民边际消费倾向。

Among other things, the restrictive factors to the growth of the consumption demand of rural residents can be summed up as the two major ones: 1) rural residents' low income and slow income growth; 2) weak marginal consumption tendency. The measures to enhance their consumption demand include making effort to increase rural residents' income on one hand, and on the other hand narrowing the income gap among rural residents, changing their concept and mode of consumption, increasing the effective supply of consumer goods, establishing rural social security system and improving the consumption environment for rural residents.