知识产权保护策略分析

Management Strategies of Intellectual Property of Information Goods Providers

知识产权的保护对于信息商品的交易来说非常重要,它直接关系到信息产业的发展。从需求弹性的角度分析,厂商的知识产权保护策略划分为四大类,各种策略对单个信息产品销售收入均产生影响,并且应用的范围也不相同。

Protection intellectual property of information goods for commodity trade is very important, which has direct effect on the development of information and technology industry. Management strategies of intellectual property of information goods providers divided into four major categories, studies how these strategies affect the revenue of one good from the perspective of price elasticity of demand, then reviews their applications in reality.