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复杂环境下的战略演化趋势试析 被引量:2

Circumstance Complication and Strategy Simplification
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摘要 战略构成的环境、使命与实力三维中 ,环境是重要一维。近十几年来 ,环境发生了重大变化 ,日益复杂、动态与不可预测。在这种情况下 ,为了对环境作出更好的适就 ,更具灵活性和可调性 ,战略有演化为简单准则的趋势 。 Of the three dimensions constituting strategy, circumstance is vital along with mission and purpose. In recent dozens of yems, great changes have occurred to circumstance, which becomes increasingly complicated, dynamic and unpredictable. In order to make itself more flexible and adaptable to such changeable circumstamce, strategy has been inclined to be simplified so that it can be much more easily implemented and facilited.
作者 钱辉 罗青军
出处 《商业研究》 北大核心 2003年第20期134-136,共3页 Commercial Research
关键词 复杂环境 战略演化 简单准则 企业战略 circumstance complication strategy simplification rules
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参考文献4

  • 1Campbell, A., Alexander, M. What is Wrong With Strategy?[J]. Harvard Business Review, 11 - 12,pp42-51,1997
  • 2Eisenhardt, K. ,Sull, D.Strategy as Simple Rules[J].Harvard Business Review, 1. pp: 107- 116,2001.
  • 3Levy, D. Chaos Theory and Strategy: Theory, Application, and Managerial Implications[J]. Strategic Management Journal, 15.pp:167- 178,1994.
  • 4Bowman, E., Heifat, C. Does corporate strategy matter? [J].Strategy Management Review, 22(1),pp1-23,2001.

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