我国体育用品行业实施文化名牌战略的思考

Consideration of Execution of Culture Famous Brand Strategy on Sport-Goods Trade in Our Country

对我国体育用品行业文化名牌开发现状进行了分析和市场定位,在此基础上提出了体育文化名牌的市场开发策略以及市场经营策略,并对体育用品行业实施文化名牌战略的前景进行了展望,得出了我国体育用品行业文化名牌将逐步形成以价格为优势向注重产品质量和性能转变的体育用品出口,以及以消费者为中心、以市场为导向的体育用品生产应当并将成为我国体育名牌的发展趋势的结论。

The exploiting current situation of culture famous brand of sport-goods trades in our county was analysed the market locatedOn the base of, advancing the exploiting strategy and market management strategy, in addition ,looking forward to the prospect. Conclusions were shown in the following : the conversion that putting more attention form regnant price to quality and function will me formed gradually ;the sport-goods product which concentrating on consumer and directed by market should and will become to the developing trend.