2[1]B.joseph Pine, James H.Gilmore,Welcome To The Experience Economy.Harvard Business Review, 1998, 7/8.
3[2]B.Joseph Pine, James H.Gilmore,The Experience Economy. Harvard Business School Press, Boston, Massachusetts,1999.
4[3]Bernd H.Schmitt, Experiential Marketing. The Free Press, New York,1999.
5白恩德·H·施密特：《体验式营销》，北京，中国三峡出版社2001年版。
6Kotler,P. Marketing Management. Prentice Hall, New Jersey, 1997.
7Porter, M.E.Competitive Advantage. Free Press, New York,1985.
8Nirmalya Kumar, Lisa Scheer and Philip Kotler, From Market Driven to Market Driving.European Management Journal,Vol.18,No.2, April 2000,PP129-142.
9Banry J.Nalebuff and Adam M. Brandenburger,Coopertition:Copetyition and Cooperation Business Strategy for the Digital Economy,Strategy & Leadership, November/December 1997.
