3Erramilli M K. Entry mode choice in service industries[J]. International Marketing Review, 1990(2):50-62.
4Erramilli M K, Rao C P. International entry-mode choice of foreign market entry modes by service firms: role of market knowledge [J]. Management International Review, 1990(3):135-150.
5Erramilli M K. The experience factors in foreign market entry behavior of service firms {J]. Journal of International Business Studies, 1991 (3):479-501.
6Erramilli M K, Rao C P. Service firms international entry-mode choice: a modified transaction-cost analysis approach[J]. Journal of Marketing, 1993(7):19-38.
7Karl P. Sauvant, Padma Mallampally. Transnational corporations in services [M]. London: Routledge Press,1993: 45-50.
8Bouquet Cyril, Louis Hebert, Andrew Delios. Foreign expansion in service industries: separability and human capital intensity[J]. Journal of Business Research,2004,57 (1):35-46.
9Charles R. Taylor, Shaoming Zou, Gregory E. Osland. Foreign market entry strategies of Japanese MNCs [J] International Marketing Review,2000,17(2):146-163.
10Thomas F. Cargill, Elliott Parker. Asian finance and the role of bankruptcy: a model of the transition costs of financial liberalization [J]. Journal of Asian Economics, 2002,13 (3) :297-318.
