1Kenneth H. Wathne & Jan B. Heide Opportunism in interfirm relationship: forms, outcomes, and solutions [J]. Journal of marketing 2000, (October) Vol.64.
2Alchian, Armen A. and Susan Woodward "The firm is dead; Long live the firm: A review of Oliver E. Williamson's The Economic Institutions of capitalism," [J]. Journal of Economic Literature, 1998,(March) Vol, 26.
3Weiss, Allen M, Erin Anderson, and Deborah J. Madnnis. Reputation managdment as a motivation for sales structure decision, [J]. Journal of marketing 1999, Vol 63.
4Sappingon, David E M, Incentives in principal-Agent relationships. Journal of Economic Perspectives 1991, Vol,5.