制造企业电子商务模式的识别机制研究(英文)

A Framework for Identifying E-business Model of Manufacturing Enterprise

从价值链与价值网理论视角对制造企业电子商务模式的识别机制进行研究,识别出9种电子商务模式,并探讨了每种模式相应的战略目标及企业所需的核心能力.制造企业的电子商务模式设计可以是这9种模式的其中之一或几种模式的结合.

The main objective is to investigate the analysis framework for ebusiness model of manufacturing enterprise. From the singlefirm value chain perspective and the multiplefirms valuenet perspective, it provides the identification framework for ebusiness models of manufacturing enterprise, and results in 9 ebusiness models. The strategic intend and core competence required by every ebusiness model is discussed in the end. An enterprise ebusiness model design can be specified by the combination of one or more among 9 ebusiness models.