摘要
实施CIS形象战略已成为现代企业发展的趋势。为适应入世后经济全球化的客观要求,通钢重新打造自己,不断改革创新,全面推进企业CIS形象战略。
Using CIS image strategy has become a development tendency in enterprises. To meet the objective requirements of economic globalization after entering WTO, Tonghua Iron and Steel Co.Ltd moulds itself newly, reforms continuously and puts forward CIS image strategy.
出处
《吉林省经济管理干部学院学报》
2003年第5期44-46,共3页
Journal of Jilin Province Economic Management Cadre College