浙江省竞技体育观赏资源配置的相关研究

Research on Resource Configuration of Sports View in Zhejiang Province

运用文献调研和市场调查等方法 ,对浙江省竞技体育观赏业的资源配置进行相关研究。结果显示 ,宏观层次配置失灵及微观层次需求不足 ,资源合理配置动力欠佳是制约浙江省竞技体育观赏资源合理配置的关键因素。建议 ,着眼于体制创新 ,消除资源优化配置的限制 ,建立多源的投资体系 ,树立品牌经营理念 。

By using the method of documentary and market investigation, this article makes relevant research on resource configuration of sports view. The result shows that macro-level supply configuration is out of order and micro-level demand deficiency is the key factors that restrict resources configuration of sports view in Zhejiang province. It suggests that solution should be based on system innovation, dispel resource restriction, establish different investment system, set up concept of brands management, train consume group of all kinds of corporation.