摘要
酒类营销人才是酒类企业市场推广的关键,如何对酒类企业营销人员的选聘、职掌、薪酬、绩效、稽核问题进行有效管理,如何吸纳、培育、善用营销人才是酒类企业加入WTO后遭受内外压力的严峻考验。
Salesman played a crucial role in liquor marketing.After China's entry to WTO,liquor industry faced with severe chal-lenges on salesman.The enterprise,in order to gain more market share,must find the most effective access to salesman employment (recruitment and training of salesman)and salesman management (management of payment ,task distribution,performance evaluation and business check).
出处
《酿酒科技》
2003年第6期115-116,共2页
Liquor-Making Science & Technology
关键词
企业管理
酒类营销
人力资源
酒类企业
business management
liquor products marketing
human resources
alcoholic enterprises
