广告对青少年的影响

The Effects of Advertisements on Teenagers

广告作为当今世界最引人注目的社会现象之一,对社会的方方面面起着不可忽视的影响,其中对于青少年的影响作用尤为明显。本文对广告的一般作用进行简单综述后,分析了广告对青少年影响呈现的状态、具体表现,以及造成这种影响的原因和广告惯常采用的策略,最后提出广告界应创作出优秀广告以促进青少年健康成长。

Being the most important social phenomenon, adverting has affected all the aspects of a society,especially to teenagers. Firstly, this article concisely summarized common function of ads. Secondly, it analyzed appearance and expression of teenagers under the influence of ads, the causes of the influences, the tactics of the ads. Finally, the article suggested that we have to produce excellent ads to promote teenager's growth.