企业市场细分化的工作流程构造

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摘要本文提出了企业对消费者市场进行细分化的工作流程构造原则,在此基础上设计了进行市场细分的工作流程,阐述了市场细分化工作流程中各个阶段的操作方法。

作者许正良王利政

机构地区吉林大学管理学院

出处《经济管理》 CSSCI 北大核心 2003年第20期50-54,共5页 Business and Management Journal ( BMJ )

关键词企业市场细分化细分市场工作流程目标市场营销构造原则科学性原则标准化原则通用性原则简易化原则

参考文献6

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经济管理

2003年第20期

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