摘要
本文从品牌定位、设计、传播、扩展、更新、保护、管理等方面,论述了出版品牌运营内涵和必要性,并指出了中国当前品牌运营的特征和国际化趋势,希望能为出版品牌的建设和发展提供一些参考。
This essay analyzes the importance and intention of Publishing Brand Management with its positioning, constructing, disseminating, branching, protectioning, administration and so on. It also points out the feature and the global trend of Chinese Publishing Brand Management in present and wish offer some reference for Chinese Publishing Brand Management' building and development.
出处
《嘉应大学学报》
2003年第4期86-89,共4页
Journal of Jiaying University
关键词
出版品牌
运营
国际化
publishing brand
management
internationalization
