当代社会炫耀性消费之文化解读

Cultural Explanations of Contemporary Conspicuous Consumption

消费是联结经济与文化的社会活动。消费过程不仅是商品的交换价值和使用价值实现的过程,而且也是商品的社会生命和文化生命的形成、运动、转换和消解的过程。炫耀性消费在社会和文化的意义上塑造了消费主体,并由此找到了使单个消费者整合到社会认同中的媒介。炫耀性消费本身也在消费主义的喧嚣中不断嬗变与解构。

The consumption is social activities which connect economy and culture. For commodities,the process of consumption is not only the realizations of its exchange value and utility value, but also the formation, movement, transformation and deconstruction of its social and cultural life. The conspicuous consumption is molding the subject of consumption from the sense of society and culture. And it finds a medium which integrates individual consumer into society identification. The conspicuous consumption itself also is coming to transformation and deconstruction in the uproar of consumerism.