影像中的世俗狂欢——商业电影成功模式初探

A Party of Customs and Traditions in Film and TV Images: On the Success of Commercial Movies

在电影艺术领域里,以观众为本位的商业电影比个人化的艺术电影更贴近于社会大众,商业电影的主体构成方式——类型电影正是抓住了这一点,使其成为商业电影的成功范本。好莱坞以基本的类型原则融合高科技等种种因素攻占全球市场;香港电影通过“本土化”使其具有东方色彩而赢取华人市场。

In the field of movies, those of commerce based on the audience's preferences are closer to the public than those of arts based on individuality. This is what typological movies-the principal of commercial movies take advantage of for their success. Hollywood dominates over the world with its primary typological movies in addition to its high technology while Hong Kong's dominant market share of film industry in the world of Chinese results from its nativism and the air of its oriental.