摘要
探讨了网络广告市场的现状及监管问题,从博弈论的角度建立了监管模型,通过对模型均衡解的分析,指出网络广告真实性的影响因素及实行政府监管和网络用户监督的意义与重要性。
This paper discusses the problem of the supervision and administration about network advertisement, and establishes a model for the supervision and administration by use of game theory. Based on the research on equilibrium outcome of this model, the important significance about government administration and customer supervision is pointed out, and at the same time some advice on how to promote the development of network advertisement is given.
出处
《中国煤炭经济学院学报》
2003年第2期48-50,共3页
Journal of China Coal Economic College
