摘要
selfish "economic man" is the source of low level moral marketing behavior in the development of economy, this marketing behavior has hurt the interests of society. For avoiding its harmfulness, the thought of sustainable marketing should be fostered, by which the moral of ecology and society would be kept.
selfish 'economic man' is the source of low level moral marketing behavior in the development of economy, this marketing behavior has hurt the interests of society. For avoiding its harmfulness, the thought of sustainable marketing should be fostered, by which the moral of ecology and society would be kept.
出处
《德州学院学报》
2003年第5期50-53,共4页
Journal of Dezhou University
关键词
传统营销观念
可持续发展
可持续营销
营销理念
traditional marketing conception
sustainable development
sustainable marketing
marketing conception
