摘要
介绍网络营销在企业管理中的创新与改革，探讨企业经营与网络发展的关系 ， 阐明网络营销中存在的问题和发展前景。
The paper introduces the innovation and reform of network mark eti ng in enterprise management ,inquires into the relationship between enterpris e management and network development ,points out the problems existing in networ k marketing and its prospect.
出处
《机械管理开发》
2001年第1期43-44,共2页
Mechanical Management and Development
