扩大消费需求的企业对策

The Way of the Enterprises to Expand the Consumers' Needs

90年代中期以来，随着我国“短缺经济”的结束，以市场需求尤其是消费需求为导向经济增长的格局日趋明晰。扩大消费需求、促进经济持续的良性发展，己成为我国政府、企业、消费者个人共同关心和努力的方向。而作为微观经济主体的企业，对扩大消费需求起着龙头作用。本文着重探讨企业在扩大消费需求中所应采取的对策，以期对企业管理者与经营者提供有益的借鉴价值。

〕 From the middle 1990s',with the end of the short economy,the trend to increase our economy by means of the market needs especially the consumers' needs is becoming clearer and clearer.To expand the consumers' needs and promote our economy developement in a continue and benign way has become the common direction for our government,enterprises and consumers to care and work hard for.As the main body of the micro－ economy,the enterprises now play the most important role in expanding the consumers' needs.We put our stress here to discuss the way the enterpries can take to expand the consumers' needs so that we can offer some useful reference to the managers and runners of the enterprises. 〔