加入世界贸易组织后我国医药企业的发展战略探讨

Discussion on the Developmental Strategy of Chinese Pharmaceutical Enterprises after Entering WTO

目的 :探讨加入世界贸易组织后我国医药企业的发展战略。方法 :分析我国医药企业的现状及加入世界贸易组织后我国医药企业面临的挑战。结果与结论 :我国医药企业只有实施一体化发展战略、进攻战略、品牌战略和科研创新战略 。

OBJECTIVE:To discuss about the developmental strategy of Chinese pharmaceutical enterprises after entering WTO METHODS:To put forward the developmental strategy of Chinese pharmaceutical enterprises,through analyzing the present conditions of Chinese pharmaceutical enterprises and the facing challenges after entering WTO RESULTS & CONCLUSION:Chinese pharmaceutical enterprises can adopt integral strategy,attack strategy,brand strategy,scientific research innovation strategy to improve their market competitive ability